BRAND EXPERIENCE
Decades inside the world's most iconic brands.
Multi-billion dollar leadership across sport, style, and culture, from the ground floor to the global stage.
RESULTS I’VE DELIVERED
Proud of the work. Grateful for the teams.
Here's what happened inside those roles, in the businesses, the teams, and the products.
Nike, Inc.
Global VP, Accessories & Licensing
Led $B+ businesses across Accessories, Licensing, Tees, and Nike Unite
Delivered high single-digit growth in a difficult and competitive marketplace
Led a 100+ member team across multiple business segments and global divisions
Oversaw portfolio of licensees across apparel, footwear, and accessories worldwide
Jordan Brand, Nike, Inc.
Global Category Apparel Leader
Led $B+ apparel and accessories product creation teams
Expanded the Jordan Brand beyond Basketball into Training and Women’s
Built brand strategy with cross-functional leaders to drive vision and growth
Met directly with Jordan Brand athletes for current and future product insights
Nike, Inc.
Global VP, Kids Apparel
Scaled $B+ global business across Boys and Girls
Delivered double-digit growth across the global marketplace
Built product strategy in partnership with footwear and marketing leaders
Partnered with Haddad Brands on infant and toddler apparel and accessories
Hurley International
Global VP, Men's Merchandising
Responsible for Men's & Kids’ Apparel, and Accessories businesses
Drove product assortment strategy that balanced brand integrity with commercial performance
Partnered with design, development, marketing, and sales to drive clarity across the business
Managed a team of merchants across all segments of apparel and accessories
HOW I LEAD
Create•Align•Execute
Step 01
Create a vision
Every great outcome starts with a compelling, shared picture of where you're going and why it matters.
Step 02
Align to drive results
Strategy only works when the whole team is moving in the same direction with clarity on priorities, actions, and enablers.
Step 03
Execute & evaluate
Disciplined execution with honest reflection. We learn, we adapt, and we grow together every season.
Visual Resume
34 years. One Relentless Climb.
2025 – now Principal Consultant
SVM Consulting LLC
Brand · Strategy · Product · Culture
2020 – 2024 Global Vice President, Accessories & Licensing
Nike, Inc.
$B+ division · 100+ person team · High single-digit growth
2016 – 2020 Global Vice President, Kids Apparel
Nike, Inc.
$B+ Gender business · Double-digit growth
2012 – 2016 Global Category Apparel Leader
Jordan Brand, Nike, Inc.
$B+ Apparel & Accessories · Expansion beyond Basketball
2009 – 2012 Global Vice President, Men's Merchandising
Hurley International
Men's · Kids’ · Accessories
2007 – 2009 Global Business Director, Sport Graphics & Headwear
Nike, Inc.
$M+ tee business · $M+ headwear · Double-digit growth
1990 – 2007 Progressive leadership roles
Nike, Inc.
Merchandiser → Senior Manager → Global Director
Education
University of California, Irvine
Master’s in Business Administration
BA, Social Sciences
Northwestern University
Inclusive & Authentic Leadership Certificate · 2021
Weinberg College of Arts & Sciences
Boards
Giving back beyond the boardroom.
UC Irvine Alumni Association
Board of Directors · Board Member
2019 – 2023
Enriching the lives of alumni and engaging them in a lifelong connection to the university and each other.
Board Member · Marketing & Communications Committee Lead
2023 – Current
Personalized medicine and cancer awareness by helping people understand the power of genomic sequencing and clinical testing.
