BRAND EXPERIENCE

Decades inside the world's most iconic brands.

Multi-billion dollar leadership across sport, style, and culture, from the ground floor to the global stage.

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RESULTS I’VE DELIVERED

Titles are nice. Outcomes are better.

Here's what actually happened inside those roles, in the businesses, the teams, and the products.

Nike, Inc.

Global VP, Accessories & Licensing

  • Led multi-billion dollar businesses across Accessories, Licensing, Tees, and Nike Unite

  • Delivered high single-digit growth in a difficult and competitive global marketplace

  • Led a 100+ member team across multiple business segments and global divisions

  • Managed 17 licensees across apparel, footwear, and accessories worldwide

Jordan Brand, Nike, Inc.

Global Category Apparel Leader

  • Led $2B+ apparel and accessories product creation teams

  • Expanded Jordan Brand beyond performance basketball into Training and Women's

  • Built brand strategy with cross-functional leaders to drive vision and growth

  • Met directly with Jordan Brand athletes for current and future product insights

Nike, Inc.

Global VP, Kids Apparel

  • Steered a multi-billion dollar global kids business across Boys and Girls

  • Delivered low double-digit growth across the global marketplace

  • Built global product strategy in partnership with footwear and marketing leaders

  • Partnered with Haddad Brands on infant and toddler apparel and accessories

Hurley International

Global VP, Men's Merchandising

  • Responsible for Men's, Kids Apparel, and Accessory businesses

  • Set strategic direction and partnered with merchants on comprehensive line planning

  • Partnered with design, development, marketing, and sales to drive clarity across the business

  • Managed 4 merchants across all segments of apparel and accessories

HOW I LEAD

Create•Align•Execute

Step 01

Create a vision

Every great outcome starts with a compelling, shared picture of where you're going and why it matters.

Step 02

Align to drive results

Strategy only works when the whole team is moving in the same direction with clarity on priorities, actions, and enablers.

Step 03

Execute & evaluate

Disciplined execution with honest reflection. We learn, we adapt, and we grow together every season.

Visual Resume

34 years. One Relentless Climb.

2025 – now Principal Consultant

SVM Consulting LLC

Brand · Strategy · Product · Culture

2020 – 2024 Global Vice President, Accessories & Licensing

Nike, Inc.

Multi-$B division · 100+ person team · High single-digit growth

2016 – 2020 Global Vice President, Kids Apparel

Nike, Inc.

Global product strategy · Low double-digit growth

2012 – 2016 Global Category Apparel Leader

Jordan Brand, Nike, Inc.

$2B+ apparel · Performance & lifestyle expansion

2009 – 2012 Global Vice President, Men's Merchandising

Hurley International

Men's · Kids · Accessories

2007 – 2009 Global Business Director, Sport Graphics & Headwear

Nike, Inc.

$497M tee business · $129M headwear

1990 – 2007 Progressive leadership roles

Nike, Inc.

Merchandiser → Senior Manager → Global Director

Education

University of California, Irvine

Executive MBA

BA, Social Sciences

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Northwestern University

Inclusive & Authentic Leadership Certificate · 2021

Weinberg College of Arts & Sciences

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Boards

Giving back beyond the boardroom.

UC Irvine Alumni Association

Board of Directors · Board Member

2019 – 2023

Enriching the lives of alumni and engaging them in a lifelong connection to the university and each other.

engage.alumni.uci.edu ↗

SequenceMeNow

Board Member · Marketing & Communications Committee Lead

2023 – Current

Advancing precision medicine and cancer awareness by helping people understand the power of genomic sequencing for their health.

sequencemenow.org ↗