WHAT I DO
The right fit matters, on both sides.
I partner with organizations that are realistic about where they are and serious about where they are going. Here's who I work best with.
Emerging brands ready to scale
Strategy, product line, and team structure haven't caught up with ambition yet.
Organizations launching new products
End-to-end expertise from brief to shelf, done at global scale.
Legacy brands reconnecting with consumers
The market shifted. Reconnect with clarity, not just a rebrand.
Retailers & licensees building product vision
Right product, right place, right time, built around a clear point of view.
Leaders building high-performance teams
Talented but misaligned. The strategy isn't landing the way it should.
Investors evaluating consumer & sport assets
Read a brand or portfolio quickly and tell you what's really there.
Challenges I solve
Your brand has lost its connection to the consumer, and your team isn't sure why
Your product line lacks a clear point of view, too many SKUs, not enough strategy
Your team is executing but not innovating, the pipeline is dry and the differentiation is gone
Your merchandising is reactive, not strategic, chasing the market instead of leading it
Your strategy exists on paper but hasn't translated into aligned action across your team
You're scaling fast but your culture and leadership haven't kept pace with your growth
WHAT I BRING
Real Experience. Real Results.
Every organization has more in it than it’s currently delivering. I know that because I have spent 34 years inside the work building businesses, developing teams, and turning strategy into results across some of the most demanding environments. That experience is what I bring to every partnership.
01
Problem solver
I get into the hard stuff, ambiguous, high-stakes, messy and find the path forward that cuts through the noise and gets everyone aligned.
04
Simplify the complex
No jargon. No fluff. I take the complicated and make it clear so every level of your organization can understand it, own it, and act on it.
02
Dot connector
I see patterns across brand, product, consumer, and culture and link them into a strategy that's coherent, differentiated, and built to last.
05
Consumer champion
I'm a consumerist at heart. Every strategy starts with one question: what do people actually value? Then we get after that relentlessly and without distraction.
03
Growth accelerator
I've grown multi-billion dollar businesses in tough global markets. I know what it takes to move a business from standing still to moving with purpose.
06
People developer
I coach, mentor, and build cultures where people raise their hands instead of pointing fingers. Great brands are always built by great teams.